In the summer of 2013 Sapporo and BLK Pine collaborated to create a custom rucksack ready to take on a summer outdoor adventure. My creative director designed the case card print element and I lead art direction for the rest of the 360 program including product and lifestyle shoots, various print elements, digital advertising, content creation and a responsive microsite. I had the amazing opportunity to collaborate with BLK Pine and Sapporo to create the custom beer holding rucksack. We selected an overall color scheme using specific to Sapporo along with fabrics and bag style adding in the the custom beer pouch. Ultimately this program received a bunch of summer displays, sold a bunch of beer and made a great collaboration between brands.