Germs are disgusting little organisms. They make us sick and they attack our family and friends relentlessly. The “War On Germs” is a call to action encouraging the world to fight back against them.
This campaign concept took a war-propaganda approach, warning our audience through education to arm themselves with an anti-bacterial arsenal to prepare for the upcoming flu season. Once flu season began we invited them to join a series of promotional battles with fun, satisfying, germ-smashing games all building up excitement and brand awareness to get product in hands. Prizes ranged from free product, to apparel, to a trip to GERMany. A special #WarOnGerms label was created to highlight that all proceeds from Germ-X purchases during the flu season went to the Wounded Warrior project.